In the context of Adam Ant apparently going indie, I was thinking about what it means to be indie.
[Disclaimer – like I’m any expert. I never expected to sing, play and write music although now I can’t imagine my life without it]
Indie means —
You’re probably going to have to have a full time day job.
Okay, this is one tenet, I’d personally like to scrap – hence our song I Hate My Job.
You’re going to get used to doing a lot of things yourself.
But when I mean a lot of things, I really mean almost EVERYTHING.
But that’s okay, because you have control.
Because you’re doing everything yourself, things tend to take a lot longer.
For example—Our friend, Gina Sigillito, is our publicist and she is awesome but you still have to take the reins of getting your music out there. What does that mean? That means sending to everywhere you can think of yourself. Personally between the three of us Mark, me and Gina – we have mailed and emailed close to 1,000 radio station, blogs, magazines, etc. and counting for our latest album, Funeral Genius alone since its release in November 2011.
Long tours are unlikely.
See aforementioned day job.
Working on some short ones though!
Recording at home.
Which for us means in our eat-in kitchen!
But the room has great reverb. And it’s free. We’re still working on finalizing the songs for our third album. The songs are pretty quirky and weird but then again so are we.
And if we had a manager or label, they’d probably tell me not to post this picture of myself but their loss is your gain.