Let me tell you a story about a well regarded indie label in Hoboken, NJ that signed some friends of ours and then promptly asked them if they had a rich relative that could lend them $5,000 so the label could send them on tour.
I mean isn’t that what a label is supposed to do?
They’re not even willing to invest $5,000 in a band they signed for a bare bones tour?
Look, I understand that indie labels don’t have piles of money but what about business loans? This was in the early 2000s after all.
When they signed them, the band already had recorded and released their album on their own. The label took the majority of the CDs they had left and then manufactured about 3,000 more. So they already invested a little bit of money. So why not a little more to try to recoup some of their costs?
Okay then there’s the argument that an indie label wants the indie band to jointly invest in their future but the band had already done so and if you need to shake your newly signed artist’s family for cash, I don’t have a lot of faith in the “tour” said label is going to be putting together.
I mean the label got them some stuff, a little licensing and a few high profile reviews. But the band eventually disbanded and I think this lack of faith by the label they wanted to be on was a deciding factor.